The systems behind the growth.
The marketing-automation workflows and organic go-to-market motions I design and run, plus the implementation practices that make them perform.
Automation workflows.
Triggered, multi-step journeys that move contacts from first touch to revenue, automatically.
Lead Nurturing Sequence
Trigger: a new lead or MQL is captured from a form, ad, or content download.
Abandoned Cart Recovery
Trigger: a visitor adds to cart or starts checkout, then leaves without buying.
Customer Onboarding Automation
Trigger: a new customer signs up or completes their first purchase.
Win-Back Campaign
Trigger: a customer goes inactive or lapses past their usual cycle.
Event Marketing Automation
Trigger: a webinar, conference, or field event goes live for registration.
Referral Program Automation
Trigger: a customer hits a happy moment, a high NPS score or repeat purchase.
Organic GTM workflows.
Compounding, non-paid motions that build demand, authority, and inbound pipeline over time.
Content & SEO Engine
Goal: own organic search demand for high-intent topics.
Generative Engine Optimization (GEO)
Goal: get the brand cited inside AI answer engines, my GIO program targets a 36% citation rate by end of 2026.
LinkedIn Thought Leadership
Goal: turn executive point-of-view into inbound pipeline.
Community & Events
Goal: build an owned audience and word-of-mouth that compounds.
Partnerships & PR
Goal: borrow reach and authority through co-marketing and earned media.
Best practices.
What separates workflows that perform from workflows that just exist.
Technical requirements
A marketing automation platform (HubSpot, Marketo, Pardot), CRM integration for lead management, analytics tracking for performance, and A/B testing for optimization.
Success factors
Clean, segmented data; valuable content for each touchpoint; dynamic personalization based on behaviour; continuous A/B testing; and seamless marketing-to-sales integration.
ROI measurement
Track conversion at each stage, customer-acquisition-cost reduction, lifetime-value improvement, time-to-conversion acceleration, and revenue attribution from automation.
Common pitfalls to avoid
Over-automation without human touchpoints, generic messaging without personalization, ignoring mobile optimization, no clear success metrics, and insufficient testing.
Want one of these built and running?
I design the trigger logic, the content, and the reporting, then ship it in your stack.