Experience

Fifteen years, end to end.

From early e-commerce operations to leading marketing across four group companies, brand, demand, performance, and AI, across India, the UK, US and EMEA.

  1. 2025-Now
    Invensis Technologies · Bengaluru

    Marketing Head

    • Lead marketing across four group companies with a five-person team of function owners, plus MBA interns mentored each cycle.
    • Built ICP-led brand positioning and messaging into a repeatable GTM and content narrative for UK and US buyers.
    • Run ABM and outbound against US financial-services accounts, factoring, finance & accounting, mortgage, working directly with the CEO.
    • Run product marketing for RTWO Global Healthcare's clinical platforms (ICU Connect, Ambulance Connect, RINA).
    • Rebuilt the site as a 64-page Webflow build; launched Generative Intelligence Optimization (GIO) targeting a 36% AI citation rate by end of 2026.
    • Build production AI marketing systems in-house, pipelines and multi-agent frameworks in Python and Rust.
  2. 2024-25
    Horizontal Digital · Bengaluru

    Marketing Manager, India

    • Ran EMEA & US demand generation for Sitecore DXP, Salesforce Sales Cloud and Marketing Cloud at a Sitecore Platinum consultancy (clients incl. Emirates NBD, Raymond James, DP World, Emaar).
    • Orchestrated Sitecore DX Dubai & GITEX 2024, 450 SQLs and a USD 4M influenced pipeline.
    • Launched a Free Martech Evaluation funnel that generated 200 MQLs in its first quarter.
    • Ran persona-led messaging and case studies that lifted brand recall 40%.
    • Built C-suite engagement programs that closed three enterprise deals worth USD 1.2M; integrated GA4 + HubSpot, cutting reporting turnaround 90%.
  3. 2022-23
    Digile Technologies · Bengaluru

    Digital Marketing Manager

    • Owned the full digital function, strategy, content, web, paid, lifecycle, analytics, and the agency stack.
    • Ran US and UK demand generation for Oracle, NetSuite, ServiceNow and SAP.
    • Led a brand refresh and Webflow migration, organic sessions +40%, session time +48%.
    • Restructured paid search, trimming cost per lead 17%; deployed HubSpot for Arogya Health, CPL down 35%, conversion doubled.
  4. 2021-22
    Optimum Utility Solutions · Bengaluru

    Head of Digital Marketing

    • Ran the Mission Neurogen 90-day awareness drive, 19M reach, 6% engagement, 600+ pledge sign-ups.
    • Built an online product-selector tool that doubled qualified web leads from 65 to 130 per month in 60 days.
  5. 2020-21
    Pink Lemonade Communications · Bengaluru

    Manager, Digital Marketing

    • Launched ITC Baked Creations and India's first Children's MBA program; ran a national beer-brand repositioning.
    • Ran a Herbalife engagement program, 2.5M reach, 18,000 prospect actions.
    • Managed a Dell paid-media pilot, 5,500 product-page visits at a CPC of ₹12 or lower.
  6. 2020
    Chtrbox · Mumbai

    Associate Director, Brand Solutions & Partnerships

    • Led brand and influencer partnership pitches for one of India's largest creator-marketing platforms.
  7. 2019-20
    Think WhyNot Group · Mumbai

    Head of Digital

    • Built the agency's digital marketing and communications practice, team leadership, strategy across a multi-vertical roster, and accountable data discipline.
  8. 2018-19
    Times Network (BCCL) · Mumbai

    Creative Head, Consultant

    • Led the digital launch of Times Fashion Week in Mumbai and Delhi, content calendars, live coverage, social trends.
    • Drove the Miss Diva 2020 tour, top clip 6M reach, #MissDivaInChennai 7.3M impressions, community 184K to 203K.
    • Delivered the Femina Miss India "geography unity" theme, +20% national TV viewership, ~40% reach growth.
  9. 2013-18
    AGENCY09 · Mumbai

    Senior Brand Catalyst

    • Ran Lakmé Fashion Week digital for three editions at 120% growth, Digital Press Conferences and the #BeTheNext brand IP.
    • Lakmé S/R 2016, a 14-person live newsroom, 1,000+ assets, 33 Facebook Live videos, 7M reach in 10 days.
    • JP Infra Property Blitz, 7,500+ verified leads in 65 days; Supreme Universal #EduSelfie, 10,000+ UGC selfies.
    • Electrolux ₹1 Ka Shagun, 3.36M reach, 35% under budget; Rajesh LifeSpaces SEO, organic +25% MoM (agency grew 1 to 65 people during tenure).
  10. 2011-12
    Fetise Retail · India

    Senior Executive

    • Owned production, sourcing, supply chain, customer support, and stock evaluation at an early Indian e-commerce fashion start-up.

Education

Bachelor of Business Administration

Business Administration & Management · University of Madras, Chennai · 2020 to 2023

Markets & industries

IndiaUKUSEMEAFinancial ServicesB2B SaaSHealthtechFMCGReal EstateMediaFashionE-commerce