June 19, 2025 - Workflows

Workflow 4: Win-Back Campaign

Win-Back Campaign

Re-engaging Inactive Customers

Reactivate dormant customers and prevent churn through targeted, data-driven re-engagement.

Reactivation Rate

12%+

Revenue Recovery

30%+

Feedback Collection

40%+

Retention Improvement

25%+

Day 1 – "We Miss You" Outreach

Personal subject line: "We miss you, [First Name]"
Acknowledge absence, stay positive
Highlight new features/improvements
Easy re-engagement CTA

Day 3 – Value Reminder

Subject: "Remember why you chose us?"
Showcase original value proposition
Include customer success stories
Offer help or consultation

Day 7 – Incentive Offer

Subject: "Come back with 20% off"
Exclusive discount/bonus, limited-time
Testimonials from reactivated users

Day 14 – Final Attempt

Subject: "Before you go..."
Honest, direct about potential cancellation
Offer to pause account instead
Feedback mechanism & win-back survey

Segmentation Strategy

High-value: Personal outreach from account manager

Medium-value: Automated sequence

Low-value: Email-only, focus on survey