June 18, 2025 - Workflows

Workflow 2: Abandoned Cart Recovery – E-commerce Revenue Recovery System

Abandoned Cart Recovery

E-commerce Revenue Recovery System

Recover lost revenue from abandoned shopping carts through strategic, data-driven re-engagement and automation.

Recovery Rate

15%+

Revenue Recovered

25%+

Time to Conversion

<48h avg

LTV Increase

20%+

1 Hour – Gentle Reminder

Subject: You left something behind...
Show cart contents & product images
Add urgency (limited stock/time)
Single clear CTA: Complete Your Purchase

24 Hours – Value Reinforcement

Subject: Still thinking about [Product Name]?
Include customer reviews and ratings
Show related product recommendations
Offer free shipping if applicable

3 Days – Incentive Introduction

Subject: Here's 10% off to welcome you back
Provide discount code for cart items
Show recent purchase social proof
Add FAQ section addressing common concerns

7 Days – Final Attempt

Subject: Last chance – your cart expires soon
Increase discount to 15% if budget allows
Include customer service contact info
Offer alternatives if original products unavailable

Technical Setup

JavaScript tracking for cart abandonment

Dynamic content insertion for personalization

A/B testing for subject lines & offers

Integration with inventory management