June 19, 2025 - Workflows

Workflow 5: Event Marketing Automation

Event Marketing Automation

Maximizing Event ROI Through Automation

Automate event promotion, registration, and follow-up for maximum attendance, engagement, and conversion.

Registration Rate

25%+

Attendance Rate

70%+

Engagement Score

8+

Post-event Conversion

15%+

30 Days Before – Early Bird Campaign

Announce event to segmented audience
Offer early bird pricing/access
Social media automation for promotion
Landing page + registration form

14 Days Before – Reminder Campaign

Reminder to registered attendees
Share agenda & speaker info
Last-chance registration
Calendar invites & prep materials

1 Day Before – Final Preparation

Send event access details/agenda
Tech requirements/troubleshooting
Networking opps & attendee list
Multi-channel reminders

Day of Event – Real-time Engagement

Welcome message + event links
Automate social media during event
Real-time feedback & questions
Track attendance & engagement

1 Day After – Immediate Follow-up

Thank you + event recording
Slides and resources
Feedback survey with incentive
Begin lead scoring from engagement

7 Days After – Nurture Sequence

Segment attendees/non-attendees
Relevant follow-up content
Offer consult/demo for high-engagement
Add to nurture sequences

Campaign Timeline

30d Before: Early bird launch, segmentation, landing page

14d Before: Reminders, agenda, last chance, calendar invites

1d Before: Access, troubleshooting, networking

Day Of: Real-time engagement, feedback, tracking

1d After: Thank you, resources, survey, lead scoring

7d After: Segmentation & nurture