June 18, 2025 - Workflows

Workflow 1: Lead Nurturing Sequence

Lead Nurturing Sequence

The Foundation of Marketing Automation Success

Convert cold leads into sales-qualified opportunities through a multi-touch, data-driven, automated journey.

Open Rate

35%+

CTR

8%+

Lead → MQL

15%+

MQL → SQL

25%+

Day 1 – Welcome & Value

Send welcome email with promised content
Set "Nurture_Sequence_Start" property
Add to lead scoring workflow
Trigger: Form submission or download

Day 3 – Educational Content

Send industry-specific case study or whitepaper
Track engagement (opens/clicks)
If clicked: +10 lead score
If not opened: resend w/ new subject line

Day 7 – Social Proof

Share relevant customer success story
Include video testimonial if possible
Track video engagement time
High engagement: move to MQL

Day 14 – Problem–Solution

Send personalized email (based on activity)
Relevant product/service info
Add consultation calendar link
Track bookings/conversions

Day 21 – Final Value + Soft CTA

Provide exclusive industry report/tool
Subtle sales CTA
If no engagement: move to long-term nurture
If engaged: alert sales for follow-up

Implementation Timeline

Week 1: Setup & config (HubSpot, scoring, workflows)

Week 2: Content creation (emails, case studies, video)

Week 3: A/B test & soft launch

Week 4: Full deploy & optimize