Case Study
Transforming Online Visibility with Strategic SEO
Client Overview
A prominent real estate company with a diverse portfolio of residential and commercial projects sought to improve its online visibility and organic search performance. Despite having a well-established presence, the brand faced challenges in driving consistent traffic and ranking for high-value keywords.
The Solution:
Implemented a multi-faceted SEO strategy that focused on both on-page and off-page optimization to boost visibility and rankings.
The Challenge
Low Organic Traffic:
The website had limited organic visibility, resulting in low search engine traffic compared to its competitors.
Keyword Performance:
While the site ranked for several keywords, only 17 of 73 keywords were on the first page of Google, and many important keywords were underperforming or dropping in rank.
On-Page SEO Issues:
The website faced technical challenges, including 404 errors, outdated metadata, and hacked pages that needed removal.
Content Gaps:
Several high-potential keywords were not effectively integrated into the content strategy, leading to missed opportunities for traffic and engagement.
Key Actions Taken
On-Page Optimization:
Conducted a thorough website hygiene check, removing hacked pages and resolving 404 errors.
Rewrote metadata across key pages to align with targeted keywords.
Updated ALT tags for all images and ensured proper image optimization.
Keyword Targeting:
Focused on 73 strategically chosen keywords, including high-value phrases like "developers in [city]" and "under construction projects."
Developed content around underperforming keywords to improve relevance and rankings.
Off-Page Optimization:
Conducted 115 social bookmarking activities, 10 video submissions, and 5 articles to build backlinks.
Published curated content and engaged with platforms to enhance the site’s domain authority.
Content Revamp:
Enhanced the performance of high-traffic pages, including project pages and the "Contact Us" section, to drive engagement and improve bounce rates.
Technical Improvements:
Created and submitted XML sitemaps to improve site indexing.
Enhanced internal linking to boost page authority and navigation.
The Results
Within just one month, the following measurable outcomes were achieved:
25% Increase in Overall SEO Traffic:
Organic sessions grew from 4,001 to 5,003, marking a significant improvement in traffic quality and quantity.
Improved Keyword Rankings:
17 keywords ranked on the first page of Google, with 30 keywords showing improved rankings.
Reduced the number of dropped keywords from 19 to 18.
Enhanced Visibility of Key Pages:
High-performing pages like "White City" and "Raj Spectrum" saw increased traffic due to targeted keyword campaigns.
Internal links rose from 2,187 to 2,216, improving navigation and user experience.
Cost-Effective Results:
The average CPC dropped from 117 to 102, optimizing ad spend for campaigns that complemented SEO efforts.