EXPERIENCE

• 2023 - 2025

  HORIZONTAL DIGITAL | Marketing Manager

  Orchestrated Sitecore DX Dubai and GITEX 2024 presence, influencing $4M+ in pipeline and 450 SQLs. Launched executive programs ("AI Future-Ready Dinners", "Strategic Advisory Councils") that converted 3 enterprise deals worth $1.2M+. Integrated GA4 and HubSpot into a live performance dashboard, reducing reporting turnaround by 90%. Created persona-driven messaging and hero case studies, improving brand recall by 40%

• 2022 - 2023

  DIGILE TECHNOLOGIES | Digital Marketing Manager

  Led Webflow migration and full rebrand, increasing organic traffic by 40% and session duration by 48%. Designed topic-cluster SEO and gated-content funnel, boosting demo requests by 20% and lowering CPA by 17%. Introduced OKRs for a 10-member team, improving on-time project delivery from 65% to 96%

• 2021 – 2022

  OPTIMUM UTILITY SOLUTIONS | Head of Digital Marketing

  Shifted media budgets to high-intent channels, reducing CPC by 22% and improving web conversions by 15%. Created an interactive product selector that doubled lead capture within 60 days

• 2020 – 2021

  PINK LEMONADE COMMUNICATIONS | Manager, Digital Marketing

  Launched ITC Baked Creations on e-commerce and social, driving 20% growth in Q1. Created nurture journeys for Children’s MBA, increasing enrollments by 40%

• 2018 – 2019

  BENNETT, COLEMAN & CO | Creative Head, Consultant

  Led internal and sponsor-driven campaign production across TV and digital. Initiated “Geographic Unity” brand theme; increased national viewership by 20%. Boosted total brand reach by ≈40%, delivering a breakthrough year for the network

• AGENCY09 | Senior Brand Catalyst

  Promoted from Account Executive to lead BD and campaign strategy for top brands.